Film Poster Analysis - Ghosts of Girlfriends Past

As well as a trailer, a film poster was also created for "Ghosts of Girlfriends Past". Here is the poster:

There are many different elements of this film poster that make the film look appealing to the target audience.
Colour

The colours of this film poster fit in with the conventions of the word “Ghosts”, which is in the title of the film, because the images of the girlfriends are in a white and light grey colour and this gives the audience the impression that they are in the past and are ghost like as these colours are associated with ghosts and haunted spirits. However, on the top image, the woman’s hand turns to a normal skin colour when she comes out of the photo frame (this is the same with the hair of the other women) this could suggest that the girlfriends are real and haunting the man.

Images
The images of this film poster have the conventions of romance and seduction as all of the images of the girls in photo frames are looking at the man in the middle of the poster in a seductive manner and this shows that they all have some sort of relationship with him. In this case, they were his girlfriends as this tells the audience this concept in the title, “Ghosts of Girlfriends Past”. The image of the woman holding the scarf that is around the man’s neck also shows that she is trying to win the affection of the man. These images suggest a narrative as well as the tag line.

Title

The title of the film, “Ghosts of Girlfriends Past”, stands out from the rest of the context of the page as it is bright red and in capital letters. It follows the conventions of a movie poster because it is central on the page, it is bigger than any other text on the page and the titles are quite often capitalised like this one. It is also the colour red which represents love and romance. Above the title are also the names of the international stars that tell the audience who is in the film and this is part of the attraction as they are familiar to the audience.

Tag Line

The tag line “You can’t always run from your past” is a memorable slogan that suggests to the audience the concept of the film - the girlfriends are coming back to teach him a lesson. The tag line is also in the middle of the page so it is one of the first things the audience reads apart from the title as it explains in a very simple way what the film is about and this makes the audience want to see the film more because they want to know more.

Billing Block

This film poster has a billing block that tells the audience a variety of different technical information, such as the media institutions (new line cinema), the director and the producers and it also states the release date of the film which was the 5^th January 2009. This billing block also has the name of the website in very small print underneath the big bulk of text so that the audience can find out more about the film that is being advertised. It also states, in very small print, the rating of the film which is PG 13 and this is inside the little table on the left hand side of the billing box.

Commendation

On this film poster there is no commendation from any media institutions (for example, a quote or a star rating system) and therefore this does not back up how good the film is to the audience because there is no one telling them how good the film is. Therefore it is left to chance for the audience to find out for themselves how good the film is rather than relying on a commendation.